Case Study
MTN Router Dashboard
Case study
Work
Web Design
Industry
Telecommunication
Year
2023
Role
UI/UX Designer
Project Description
MTN, a leading telecom provider in Africa, offers the MTN Hynet Wi-Fi service. However, users faced difficulties in navigation, balance recharges, and accessing essential features. Our goal was to refine the user experience and improve usability for a seamless connection.
Key Stakeholders:
MTN Business Team
UI/UX Designers
Developers
End Users (Students, Professionals, Business Owners)
Target Users:
Individuals and businesses relying on MTN Hynet for high-speed internet.
Users struggling with the current interface and navigation.
Project Details
Timeline
From Research & Planning to testing, refinements & publish in 4 weeks while working with multiple projects at the same time
Background
Before the redesign, Users reported significant usability issues:
Poor navigation and complex workflows
High support requests for simple tasks like balance checks
Inconsistent UI with weak visual hierarchy
Process
My approach was rooted in a user-centered design philosophy and involved a structured, step-by-step workflow:
Process Details
Research & Planning
Conducted 50+ user interviews (23 men, 27 women, aged 22-45)
Pain points identified:
75% found UI alignment confusing
58% struggled with navigation on mobile vs. web
21% had difficulty locating essential buttons
Benchmarked against competitors (Airtel, Etisalat, Spectranet, FiberOne)
Design & Prototyping
Simplified workflows for balance checks and recharges
Improved visual hierarchy with proper spacing and contrast
Designed accessible interfaces (text readability, assistive features)
Created responsive, mobile-first designs
Interactive prototype tested with focus groups
Development & Implementation
Collaborated with developers to ensure smooth implementation
Conducted A/B testing for usability validation
Integrated a continuous feedback loop for future improvements
Solution
I delivered a redesigned MTN router dashboard with a clear, modern interface that directly addresses both user and business needs. The solution revolves around:
Solution Details
Streamlined Navigation
Reduced redundant steps in completing key actions
Added intuitive call-to-action buttons
Improved UI Hierarchy
Stronger contrast for better visibility
Aligned key elements for structured usability
Enhanced Accessibility
Introduced voice assistance for ease of use
Optimized text readability for clarity
Cross-Device Compatibility
Ensured a consistent experience across mobile and web
Results
User Experience Gains:
40% faster navigation efficiency
60% reduction in support requests for balance checks
Increased user adoption and engagement
Business Impact:
Fewer customer support inquiries for usability issues
Higher engagement rates on MTN Hynet platform
Conclusion
This project reinforced the power of user research and iterative testing in UX design.
User insights drive better design decisions.
Clear UI hierarchy and accessibility features improve engagement.
Continuous testing ensures real-world usability.
This case study demonstrates our ability to solve complex UX problems while driving business success. Excited to apply these learnings to future projects!