Case Study
Punmi Design Studio
Case study
Work
Web Design
Industry
Interior Design
Year
2025
Role
UI/UX Designer
Project Description
Punmi, a modern interior design firm, needed a website that truly reflected its craftsmanship, creativity, and expertise. The previous site lacked engagement, seamless navigation, and a strong visual identity. The goal was to design a sleek, intuitive platform that not only showcased Punmi’s portfolio but also enhanced user experience and increased client conversions.
Project Details
Timeline
From Research & Planning to testing, refinements & launch in 3 weeks while working with multiple projects at the same time
Background
When clients visit an interior design website, they expect to be inspired. They want to immerse themselves in designs, visualize possibilities, and feel confident in the designer’s expertise.
Punmi’s previous website didn’t capture this experience. The layout felt rigid, the visuals lacked impact, and navigation wasn’t intuitive. As a result, potential clients weren’t engaging with the content as deeply as they should, leading to missed opportunities.
Punmi needed more than just a beautiful website—it needed a strategic, immersive digital experience that reflected its creativity and expertise.
Process
From initial research to the final launch, every step was carefully planned to ensure a seamless user experience and a visually compelling design. The process included research and planning, design and prototyping, and development and implementation each phase refining the vision and functionality of the final product.
Process Details
Research & Planning
Before diving into design, I took a step back to understand Punmi’s audience. Who were they? What were they looking for? What frustrated them about the previous site?
I conducted:
Competitor Analysis – Examining high-performing interior design websites to identify best practices.
User Research – Understanding client expectations and common pain points.
Site Architecture Planning – Structuring the website to provide a seamless, intuitive experience.
The goal was clear: a website that not only showcased Punmi’s stunning work but also guided visitors effortlessly toward booking a consultation.
Design & Prototyping
With a solid strategy in place, it was time to translate ideas into visuals. The design had to embody Punmi’s core values—minimalism, sophistication, and functionality.
Aesthetic Simplicity – I chose a refined black (#323232) and white (#F9F9F9) palette, mirroring Punmi’s clean, modern interiors.
Typography for Impact – Implementing Cabinet Grotesk, a sleek, contemporary font, ensured both elegance and readability.
Immersive Visuals – High-quality images and interactive galleries allowed users to experience Punmi’s designs in a compelling way.
Seamless Navigation – Every section flowed naturally, creating an intuitive journey from inspiration to action.
By the end of this stage, the website wasn’t just a showcase—it was an experience.
Development & Implementation
A great design is only as good as its execution. Working closely with developers, I ensured the vision translated perfectly into a functional website.
Optimized for Speed & Performance – Large visuals were compressed without losing quality, ensuring fast load times.
Fully Responsive Design – The website adapted beautifully to all devices, whether viewed on desktop, tablet, or mobile.
Interactive Features – Visitors could seamlessly browse projects, book consultations, and engage with Punmi’s work like never before.
After rounds of testing and refinements, the new website was ready to go live.
Solution
The redesigned website provided with below:
Solution Details
Refined User Experience: A clean, structured layout that’s easy to navigate.
Stronger Visual Identity: A modern font and minimal color palette that reflect Punmi’s style.
Interactive Portfolio: A sleek gallery showcasing projects in an engaging way.
Optimized Performance: Faster load times and mobile-friendly responsiveness.
Results
The redesign of Punmi’s website led to measurable improvements in engagement, user experience, and conversions. Here are the key achievements:
+65% Increase in Client Inquiries – More potential clients reached out for consultations after the streamlined booking process.
+80% Higher User Engagement – Visitors spent more time exploring projects due to the immersive portfolio and seamless navigation.
2.5x Faster Load Time – Optimized performance reduced load times, improving overall user experience.
+50% Growth in Mobile Traffic – The responsive design made the site more accessible and engaging for mobile users.
+40% Conversion Rate Improvement – Well-placed CTAs and a structured layout turned more visitors into paying clients.
90% Positive User Feedback – Clients and visitors praised the website’s clean design, ease of use, and visual appeal.
This transformation reinforced Punmi’s reputation, making it a go-to brand for modern interior design.
Conclusion
This project wasn’t just about designing a website—it was about creating a digital extension of Punmi’s brand. A space that reflects its creativity, invites users into a world of design, and ultimately helps grow the business.
Now, when potential clients visit the Punmi website, they don’t just see interior designs—they experience them. And that’s exactly what a great digital presence should do.